Collect real-time customer feedback and promptly follow up with specialized AI to reduce churn, upsell satisfied customers, and increase revenue generation.
Unlike traditional B2C survey tools that prioritize broad consumer sentiment research, CustomerGauge is laser-focused on helping you monetize B2B customer feedback. We don’t just help you collect data for research; we arm your sales teams with customer-based actions that propel your business forward.
See What’s
Changed
Research-Based
Siloed Data
Low Response Rates
No Follow-Up Actions
Manual Analysis
Outsourced Service Model
“Always On”
Customer Feedback
Gaige AI For Quick
Follow-Up
Automated Team-Based Dashboards
16%+ Average
Response Rates
Revenue-First
Reporting For ROI
In-House Service +
Strategy Experts
100M
Surveys Sent Per Year
16%
Average Response Rate
160+
Countries Collecting Feedback
6M
Global Benchmarks
Want higher customer engagement? Our proven survey strategy ensures you capture more feedback from every level of your B2B accounts. CustomerGauge’s expert approach and region-specific playbooks maximize responses worldwide.
Most CX programs collect feedback to research and let it sit—CustomerGauge helps you take action. Our Gaige AI turns comments into instant, personalized responses, with 50% of our clients closing the loop in 48 hours for stronger relationships and real impact on your bottom line.
Every customer is valuable, but not every customer holds the same value — so why measure them the same way? CustomerGauge is the first platform to directly integrate revenue with B2B CX data, eliminating ROI guesswork.
Are you leading the pack or falling behind? CustomerGauge’s benchmark data shows where you stand—compare NPS, response rates, and more to optimize distribution, strengthen retailer ties, and boost repeat sales.
Eliminate data silos and put your customer feedback to work, seamlessly. CustomerGauge integrates easily with your CRM, helpdesk, and ERP in real time, automating workflows for smarter decisions, stronger relationships, and faster growth.
Use Gaige to take unstructured feedback and automatically surface hidden growth opportunities, customer pain points, and actionable data.
Equip your frontline teams with personalized AI-generated customer responses in real time to resolve customer issues faster than ever.
Get proactive, not reactive, with your accounts using Gaige AI account summaries to stay ahead of churn and identify unresolved pain points.
Great overall company & enjoyed learning
Within the last two years alone, we've seen a 50% increase in retention.
I’m trying to see a trend in my business. That’s why I am promoting working with CustomerGauge longer because the system is the same for the customers. [CustomerGauge] keeps drivers the same, so you can actually see trends over time and then manage your business accordingly.
...staff always go above and beyond in a timely manner when I do need assistance.
The user interface and experience (UI/UX) of your platform is great and easy to use compared to others. In a couple of clicks, our customers know that filling out our surveys won’t take a lot of time — it’s super simple. We know the more we run surveys, the more our customers will recognize it and fill it out
I cannot fault the support we have when an issue arrises. Always contacted immediately and issues are resolved seamlessly.
Very good support provided by your teams when we report an issue or send enhancement idea. I am also very happy with the engagement shown by CG to make sure we will succeed with our NPS program.
Whenver I contact support I'm impressed by how quick they reply and adjust the settings as required. This makes (they make!) a big difference.
Thank you for the great product and excellent service. Big thank you to our Strategic Account Manager for taking such good care of us!
I especially appreciate the support because I still do not master the tool but I really love it. Immediate analysis, closing the loop etc...
Working with the team has been a dream, I'm very happy with all aspects of the service and the CustomerGauge platform.
For us, having the ability to execute surveys ourselves and follow up with individual customers was the most important driver for making the switch from our previous partner to CustomerGauge.
The platform and mission of CustomerGauge is what stood out to me the most! Leveraging the industry since 2007 is amazing. I think they're one of the pioneers in the space.
CustomerGauge continues to greatly contribute to our NPS program, both on strategic and operational levels. Happy to continue our partnership for more years.
One of the best suppliers I have dealt with in terms of servicing customers & partnership.
With CustomerGauge, I feel I’m part of something rather than I bought something…it’s not just a SaaS product.
Great partnership and splendid support! The simplicity and effectiveness of the tool are the main qualities of the solutions provided by CustomerGauge
Very happy with the platform. Intuitive and insightful. Thanks
We improved our NPS from 14 to 40. Being a data and analytics company, it was important to us not to base our decisions on gut feelings but rather on objective insights from our customers
CG has enabled NPS to become my company's 'one number'. We got a 51 last quarter! That is huge. What gets measured gets managed, so thanks for enabling this.
My account team is the BEST!!
(Using CustomerGauge) has brought us an 8% increase in our closed-loop rate, a 16% increase in NPS, and a 17% increase in the top line of the organization.
After a successful pilot, we rolled out CustomerGauge to 50+ countries and the program is now one of our CEOs top-priority projects.
We have higher renewal rates with the customers we survey using CustomerGauge
The CustomerGauge team helped us move from a traditional call-center approach to a digital-first approach at scale without losing the customer voice.
We saw significant results after the first hour of going live—we could immediately see how this was going to impact the entire organization.
We have 27+ markets where we’re deploying the Account Experience software and playbooks.
Platform and reporting are very useful to effectively manage the journey. Account support is very good
CG services continue to be crucial to the business needs of Erwin. The ease of use, reliability of the data and support
We chose CG because it’s a very straightforward way of getting feedback & data and is easy to access... in real time.
I love how you're always open to explore possible upgrade suggestions. We understand that not all suggestions can be accepted, however, we are appreciative that our suggestions are often implemented and done quite quickly.
After a 3 month pilot we were convinced this is the solution we need for a global NPS survey for Marel customers.
A very successful transition from our previous platform and we're already seeing the benefits of the platform.
NPS from CustomerGauge helps us make informed decisions to improve customer loyalty.
CustomerGauge paid for itself in the direct referral sales it creates.
To date with CustomerGauge we’re at almost $6 million in sales referrals with a 47% close rate.
What I’ve always really liked about the CustomerGauge platform is the ability to link increases in revenue based on moving the score...
Great overall company & enjoyed learning
Within the last two years alone, we've seen a 50% increase in retention.
I’m trying to see a trend in my business. That’s why I am promoting working with CustomerGauge longer because the system is the same for the customers. [CustomerGauge] keeps drivers the same, so you can actually see trends over time and then manage your business accordingly.
...staff always go above and beyond in a timely manner when I do need assistance.
The user interface and experience (UI/UX) of your platform is great and easy to use compared to others. In a couple of clicks, our customers know that filling out our surveys won’t take a lot of time — it’s super simple. We know the more we run surveys, the more our customers will recognize it and fill it out
I cannot fault the support we have when an issue arrises. Always contacted immediately and issues are resolved seamlessly.
Very good support provided by your teams when we report an issue or send enhancement idea. I am also very happy with the engagement shown by CG to make sure we will succeed with our NPS program.
Whenver I contact support I'm impressed by how quick they reply and adjust the settings as required. This makes (they make!) a big difference.
Thank you for the great product and excellent service. Big thank you to our Strategic Account Manager for taking such good care of us!
I especially appreciate the support because I still do not master the tool but I really love it. Immediate analysis, closing the loop etc...
Working with the team has been a dream, I'm very happy with all aspects of the service and the CustomerGauge platform.
For us, having the ability to execute surveys ourselves and follow up with individual customers was the most important driver for making the switch from our previous partner to CustomerGauge.
The platform and mission of CustomerGauge is what stood out to me the most! Leveraging the industry since 2007 is amazing. I think they're one of the pioneers in the space.
CustomerGauge continues to greatly contribute to our NPS program, both on strategic and operational levels. Happy to continue our partnership for more years.
One of the best suppliers I have dealt with in terms of servicing customers & partnership.
With CustomerGauge, I feel I’m part of something rather than I bought something…it’s not just a SaaS product.
Great partnership and splendid support! The simplicity and effectiveness of the tool are the main qualities of the solutions provided by CustomerGauge
Very happy with the platform. Intuitive and insightful. Thanks
We improved our NPS from 14 to 40. Being a data and analytics company, it was important to us not to base our decisions on gut feelings but rather on objective insights from our customers
CG has enabled NPS to become my company's 'one number'. We got a 51 last quarter! That is huge. What gets measured gets managed, so thanks for enabling this.
My account team is the BEST!!
(Using CustomerGauge) has brought us an 8% increase in our closed-loop rate, a 16% increase in NPS, and a 17% increase in the top line of the organization.
After a successful pilot, we rolled out CustomerGauge to 50+ countries and the program is now one of our CEOs top-priority projects.
We have higher renewal rates with the customers we survey using CustomerGauge
The CustomerGauge team helped us move from a traditional call-center approach to a digital-first approach at scale without losing the customer voice.
We saw significant results after the first hour of going live—we could immediately see how this was going to impact the entire organization.
We have 27+ markets where we’re deploying the Account Experience software and playbooks.
Platform and reporting are very useful to effectively manage the journey. Account support is very good
CG services continue to be crucial to the business needs of Erwin. The ease of use, reliability of the data and support
We chose CG because it’s a very straightforward way of getting feedback & data and is easy to access... in real time.
I love how you're always open to explore possible upgrade suggestions. We understand that not all suggestions can be accepted, however, we are appreciative that our suggestions are often implemented and done quite quickly.
After a 3 month pilot we were convinced this is the solution we need for a global NPS survey for Marel customers.
A very successful transition from our previous platform and we're already seeing the benefits of the platform.
NPS from CustomerGauge helps us make informed decisions to improve customer loyalty.
CustomerGauge paid for itself in the direct referral sales it creates.
To date with CustomerGauge we’re at almost $6 million in sales referrals with a 47% close rate.
What I’ve always really liked about the CustomerGauge platform is the ability to link increases in revenue based on moving the score...
When my Co-Founder Camilla Scholten and I set out to create CustomerGauge 18 years ago, we never imagined we would lead a movement in B2B. Today, our specific way of operating a B2B customer Experience program called “Account Experience”is challenging the very way some of the best-known B2B brands interact with their customers. We specialize in transforming B2B customer feedback into actionable insights directly impacting your bottom line.
Adam Dorrell, CEO & Co-Founder
Camilla Scholten COO & Co-Founder
