CustomerGauge was born from a need for marketing and salespeople to have a continuous monitoring method under their own control – not governed by Marketing Research departments, or limited by IT infrastructure.
It provides a straightforward way to measuring customer experience (so that improvements can be tracked, and bonuses paid), getting some real customer feedback in organisations, and keeping promises to respond to customer comments.

To ensure best practice, the system is compatible with
Net Promoter® Score*, acknowledged as the industry standard for loyalty measurement. This allows companies
to compare their customer loyalty against industry benchmarks. 

As a hosted solution, CustomerGauge can be deployed anywhere in an organisation, speedily and without capital equipment or IT assistance. All that is needed is a web browser.

Company Background
The founders of Directness have been working in the field
of Customer Relationship Management and Direct Sales for ten years, and had tried many systems to help measure
and act on Customer Experience.

After several time-consuming and expensive trials they still were not able to find the right tools. So in 2006, they decided to build their own system to measure, understand and respond to customers. 

CustomerGauge is the result of that project - now a product in its own right.

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